Disconnect with technology. Connect with Nature.
About ‘Narang Realty’
Narang Realty is a family owned company with generations deeply and firmly rooted in leadership, integrity and trust. The company is synonymous for their expertise in the business; right from site selection, land planning to designing and building of residential and commercial complexes. Working towards the goal of transforming the Mumbai Metropolitan Region, the organisation’s backbone is quality infrastructure.
Courtyard by Narang and the Wadhwa Group
Courtyard is a premium residential project that offers one of the best living spaces in Thane. The project is set amidst an extensive greens and has an enchanting view of the Yeoor Hills. These homes are abundantly blessed with luxury, class and superior design.
Objective
To promote the green living away from the hustle and bustle of the city, the project is thoughtfully set amidst the nature, yet within Thane.
Target Audience
People around Thane with mid-high income
The Insight
In the digital era, people are so dependent on gadgets and devices, such as their mobile phones, laptops and wearables, that they tend to disconnect from the gift of nature.
The #NaturePod series was created to encourage people to disconnect from technology and connect with nature.
Courtyard by Narang is a project with its manifesto to allow people to #LiveFree, as the landmark is bestowed with extensive greenery from every aspect. The campaign videos
showcase the nature flourishing through a minimal art format.
Execution
To create relatable videos, we tried to correlate the elements of a music pod with the elements of nature, thereby, adding human expression to some of the creatives. The
creative rendition of each video incorporates a minimal treatment with a lively element inspired by nature. Here are some of the relatable elements of a Nature blended with
the music pod:
Play : Rhythm of Nature
Mute : Chaos of Life
Fast Forward : Happiness
Pause : Breathe and Listen
Volume Down : City bustle
Volume Up : Sound of Nature
The series of posts were shared one after the other in a week’s time to get maximum views on videos.
Videos
https://www.facebook.com/390964204600430/videos/514601232236726/
https://www.facebook.com/390964204600430/videos/514203695609813/
https://www.facebook.com/390964204600430/videos/515709748792541/
https://www.facebook.com/390964204600430/videos/516529428710573/
Results
In a series of 6 videos, the views per video was around 800 on an average, which is commendable with respect to the number of followers on Facebook.
The unique minimal video concept was later taken up by other brands. Now the other real estate players are also in the race to promote green living through social media
campaigns.