Recipe for a cake. Best pizza place around the corner. Reviews for the latest gadget, et al. Today, we log on to a search engine for every query we have. Hence, it is imperative for a brand to be visible, in a positive light, while the target audience is looking for something related to it, and more importantly have an edge over its competitors.
Search Engine Optimization is a fast and proven process to get the best ROI online. It helps brands drive more traffic to their website, increase online sales, increase subscription and much more.
At NetBiz, we help you to think beyond traditional SEO. Our process involves Search Engine friendly SEO strategies, targeted to enhance the authority in the digital space. It is a continuous process of optimization, comprising of On-page and Off-page activities, and is based on the benchmarks used by Search Engines (like Google, Yahoo!, MSN etc.) to rank a website.
We have successfully achieved high rankings for our clients in competitive domains like Finance, Travel, IT Services, Consumer Semi Durables, etc. In the process, we have enhanced our SEO/SEM skills and competencies. It is always our endeavor to apply our past learnings, to be able to replicate our successes for all our clients.
The hallmark of our SEO methodology is the customization that we offer. We understand and appreciate that each website merits a different solution commensurate with the marketing objectives.
Website and Competition analysis
We begin with a comprehensive website analysis on parameters like code consistency, broken links, Meta tags, keyword density, etc. to identify the inherent deficiencies and latent strengths. The analysis also extends to gain an insight into the competitive environment.
Post the website analysis, a strategy is devised to address the deficiencies, leverage the strengths and achieve the set goals. Thereafter, it is broken down into functional modules with set timelines.
Our experts perform an intensive research to identify the most appropriate keywords that would boost targeted traffic to the website.
Site architecture and content optimization
Next, the structure and content of the website is modeled judiciously to represent the targeted keyword adequately. Appropriate structure (sitemap, pages, scripting, meta- tags etc.) and content based on proper usage and density of keywords, with due emphasis on keyword prominence and proximity is ensured.
Link tracking and building
Link tracking assists us in identifying potential link partners. This knowledge is harnessed to link the website to other thematically relevant web pages, through text links, articles links, submission links, etc. These links are important in attracting Search Engines crawlers to visit the website frequently, and cache the web pages.
Analysis and reporting
A thorough analysis of the project’s progress is conducted, and a comprehensive report based on key performance parameters is compiled, and sent to the client. This also serves as a ready reference with which to plan modifications and additions for further improvements.
This step is crucial in measuring the actual profitability achieved through the campaign. We measure the traffic that our client’s website received, against the conversion of that traffic to profitable business. It also helps identify the areas for further improvement.