The Search Engine Marketing, a continuous process, comprises of various methods used to make a website more visible on search engines and hence drive more traffic. SEM blends organic (free), search engine optimization (SEO) with paid search or pay-per-click (PPC) advertising to increase exposure for your Web site.
At NetBiz, we plan, implement, measure the success. Accordingly, we optimize our efforts and go back to the planning stage. It is a constant process of learning and innovating. We firmly believe that one plan that fits all doesn’t exist. So, for us, every project is unique and requires thorough understanding and research.
PPC Campaign Management
A PPC Campaign involves paying search engines so that your website site appears as a sponsored link in the small text ads on the search results page. While you can display your ad for free, but you pay the search engine every time someone clicks on your link.
Scripting a winning strategy is hard work and executing it is still harder. Fortunately, our experience and processes in this regard leaves little room for worry. We analyze, plan, execute and monitor; in short, we get into the thick of things and work with our clients translating their visions into reality.
Our PPC Strategy is planned on the following basis:
- Requirement mapping
- Defining objectives and ROI goals
- Identifying target group
- Analysing competitors
- Creating key performance indicators & success matrix chart
- Performance Monitoring & Analysis
Advertising on leading social media websites is a fast-growing part of a successful SEM campaign. Our team has extensive experience in helping brands profit from social media advertising, particularly on Facebook.
Number of people browsing the internet on their mobile phones, smartphones is on the rise. With our Mobile PPC campaign, you can ensure that your ads are displayed to your audience, even while they are away from their computers.