Web has become a big influencer in our decision making, especially while buying something. With the surge of consumer-generated media (CGM) such as blogs, forums, and message boards, information floating in the digital space can be generated and indexed by search engines in a jiffy.
For business leaders, it is critically important to actively and constantly listen to what is being said online, even if messages are negative. Listening creates the opportunity to take action and resolve problems or address malicious information.
Online Reputation Management combines marketing and public relations with search engine marketing. The goals of Online Reputation Management are high rankings and indexing in the search engines for all positive associated websites and corporate communications. Online Reputation Management enables you to project, protect and manage your reputation by becoming actively involved in the outcome of search engine results.
Our approach to Online Reputation Management
Monitor online conversations on blogs, podcasts, and opinion forums to be aware of everything that is being said about your brand.
We set up internet monitoring services that not only inform you of news and information relating to your brand, but also help you to gather market intelligence and assess developing trends.
We begin influencing online conversations by being actively involved in them. The participation helps us improve the perception of your brand. A positive change can be brought about by taking part in industry related conversation, becoming a regular contributor to blogs and forums within your industry, leading the conversation about your brand and so on.
Sources of potential reputation problems and sources of opportunity:
- Blogs, Forums, and Consumer Opinion Sites
- Consumer Complaint Sites
- Social Network Sites
- Competitor Attacks
- Trademark Infringement
- Counterfeit Products
- Crisis Management Developments
Reactive and Proactive ORM:
Depending upon current scenario of a company’s reputation, it can be divided into proactive and reactive.
You come across a negative comment or bad review about your brand, and in response you initiate your ORM efforts to eliminate or limit the damage caused by it. This reaction to an occurrence is Reactive ORM.
This is the best way to strengthen your online image. It is implemented by creating multiple websites, hubs, blogs, social profiles and networks online, so you can take more than one position in a search engine results page.
It gives you a wider range of influence when it comes to promoting your products, reaching new customers, connecting with your current client base, as well as handling negativity.